Brooks Brothers
Brooks Brothers is one of the most appreciated and traditional brands for shirts and Made to Measure services. With more than 190 years of tradition and heritage, it is the most ancient clothing brand in the US.
THE MISSION
Brooks Brothers asked Babotel to ideate and create an ad hoc campaign to generate new quality leads.
We realised an online marketing campaign addressed to the brand’s top clients. They have been incentivised to let their friends and family subscribe to Brooks Brothers database. After 10 new friends who subscribed, they received a dress shirt, after 100, a suit.
Top clients’ friends and families have more opportunities to have similar tastes and behaviours, in line with the brand identity. For this reason, they could represent new qualitative potential customers.
Every Top Client received a personal link to be shared it on social medias to allow friends to subscribe. This link allowed them to monitor the number of subscribed friends and their progresses in the rewards achievement process.
WHAT
We realised an online marketing campaign addressed to the brand’s top clients. They have been incentivised to let their friends and family subscribe to Brooks Brothers database. After 10 new friends who subscribed, they received a dress shirt, after 100, a suit.
WHY
Top clients’ friends and families have more opportunities to have similar tastes and behaviours, in line with the brand identity. For this reason, they could represent new qualitative potential customers.
HOW
Every Top Client received a personal link to be shared it on social medias to allow friends to subscribe. This link allowed them to monitor the number of subscribed friends and their progresses in the rewards achievement process.
THE PROCESS
FRIENDS & FAMILY
