Strategic linking and online advertising

To complete your online marketing strategy, it is essential to focus on activities such as strategic linking and online advertising. You can run free or paid campaigns on local or regional website.

Our approach on strategic linking allows your website to focus on certain specific markets or target clients.

Our strategic linking programme is unique as we frequently identify new websites and we are continually researching new opportunities.

We use the ROI and the cost per acquisition as main indicators to evaluate the success of a campaign.

Babotel methodology to strategic linking comprises:

  • Research for potential partners: Babotel research new opportunities for advertising in travel websites, travel guides, local websites, school and university websites, websites about local events. Babotel has several commercial agreements with websites that will allow you to get placement at competitive rates;
  • Identification and negotiations with new potential partners: quality analysis of partner website and traffic evaluation;
  • Preparation of advertising material : creation and development of text and graphic design for the campaign;
  • Budget Management : complete monitoring and management of the budget and management of the payments with partner websites;
  • Tracking & Analysis : analysis of the performance of the links based on ROI, cost per acquisition and number of bookings. Adjustment of campaigns based on results;
  • Consulting : Babotel proactively advises clients suggesting new campaigns and adjusting the old campaigns.