• Pay per click advertising
Search engine optimization
• Affiliate Marketing
• E-mail Marketing
• Strategic Linking and Online advertising
• Web analytics

Pay per click advertising is the most effective tool of online marketing. With this technique you buy advertising in the search results of the main search engines.

PPC advertising (or Keyword Advertising) is a system that guarantees top position of your website in search results pages for the specific keywords you select at a cost per click.

Babotel can manage thousands of keywords allowing you to meet your business objectives.

We manage PPC campaigns dynamically taking into consideration demand drivers, seasonality and your offers. We identify niche keywords that are less expensive and can guarantee you a better conversion rate.

Our Methodology for pay per click campaigns includes:

• Keywords research: identification of keywords based on the specific needs of your business, on market and client segmentation and more importantly to your business targets;
• Creation of copy for your PPC ads : copywriting of the text for your ads, the title, call to action and visualization of your url.
• Bid management: strategically manage the position of your campaign to be able to maximize the conversion and to reduce the cost of acquisition;
• Tracking and analysis : analysis of the performance of the selected keywords and measurement of the ROI and cost per acquisition. Adjustment of the pricing of each keywords based on performance and business objectives.