Email Marketing

Email marketing is a very effective tool to communicate with potential clients and repeat visitors. Email marketing campaigns should be proactive and permission based. They can deliver ad hoc messages to subscribers about special offers, ancillary revenue products, information about events and other relevant news in order to increase online conversions and therefore the number of bookings.

Babotel manage the full email campaign from execution to delivery.

The main activities are:

  • Defining Campaign Strategy: Identification of new idea to test with this tools, preparation of special offers or competitions, identification of sub groups and target customers and identification of frequency of dissemination;
  • Copywriting: content is one of the most important aspects of an email marketing campaign. The content must be engaging, interesting and newsworthy, otherwise the reader will lose interest very quickly. The subject line is crucial as it can influence the open rate of an email campaigns but most importantly the user should be able to easly identify the offers and book the product that you are trying to sell;
  • Graphic design : templates will be prepared in respect of the international best practise and in respect of your brand guidelines;
  • Campaign Dissemination : Babotel sends email campaigns in respect of the anti-spam law and local privacy policies;
  • Reports and analysis: Babotel prepared a detailed report for all the email marketing campaigns to include information about open rates, click through rate and conversion rate.