Our team of experts use a consultative approach to fully understand your business. We immerse ourselves in your world in order to develop an internet strategy alligned with your business objectives. With our help, you will be able to increase your business in an attractive and innovative way.
We analyze your business in depth identifying the best strategy and the most appropriate tactics to undertake.
With a growing internet penetration it becomes more important to manage the online experience of your clients.
We pride ourselves on having an excellent relationship with our clients because we are passionate about what we do.
Babotel customises a marketing plan to meet your specific needs. We strategically identify the marketing tactics to be undertaken and we continuously update them based on the performance obtained, demand changes and seasonal trends.
The creation of a marketing plan includes the following activites :
1. Analysis of your business
- Identification of the existing competitive advantages
- Segmentation of the existing client base
- Identification of the target audience
- Analysis of the level of occupancy/availability
- Seasonality analysis
- Analysis of the historical and current marketing campaigns
- Identification of the factors influencing the demand - local events, attractions, sports events.
2. Review of your campaigns and competitors analysis
- Competitors analysis
- Analysis of current offers and promotions
- Search engine optmization analysis
- Analysis of pay per click campaigns and strategic linking activities
3. Strategic approach and consulting
