We define the strategy
The strategy show us the way
We identify the Brand’s Business Goals, and every subsequent activity will be guided, developed, implemented and evaluated on the basis of its contribution towards reaching said goals.
We define the Buyer Persona
We hit the mark
We identify the target and create a narrative to help us understand the unique needs, problems and challenges that move our customer, in order to produce content that is meaningful, personal, relevant, and tailored to the best fitting communication channel.
We identify the Buyer’s Journey
We map the way
Every content and communication channel is chosen to be relevant to our customer’s position in the Buyer’s Journey. To this effect we strive to maintain a global vision of our Buyer Persona’s life before, during and after his/her interaction with the Brand.
We identify the tools of the trade
We audit the assets
Our clients’ digital assets are often the primary and most direct channel of communication with the Buyer Personas, and leveraging them to create a connection is our passion.
Making sure that these assets are used to their maximum potential, share between them the same vision and objective, and tell our Buyer Persona the same, engaging story, is our expertise.
We restore value to content
We create worthy content
We produce content that resonates with our target, that is informative, supportive and provides solutions to our Buyer Persona’s needs, doubts and problems. A content that will help nurture a long-lasting relationship of trust and reciprocal benefit between customer and Brand.
We believe in data driven approach
In Data Veritas
Our approach requires an assessment in order to allow for strategic planning based on current data and future objectives, and includes validation processes and fine-tuning activities based on user behaviour and interactions with the Brand’s digital presence.