Subito.it
Subito.it represents the first web service focused on buying and selling in Italy.
Funded in 2007, it now has 20 millions visits every month and more than 100.000 new ads every day.
Its mission is to offer high quality products at an affordable price.
The Mission
Subito.it asked Babotel to analyse its online marketing strategy. We, therefore, propose new activities to optimise its conversion, strengthen its presence on social medias and refine the relationship between the website and its customers.
Online existing campaigns' performances have been analysed in order to find the gaps with best practices and develop a long-term strategy. The main goal has been to improve the brand’s image and its results.
To maintain its leadership position, Subito.it always needs to adapt to new market trends and implement its business strategy. For this reason Babotel intervention has been fundamental: our analysis and new innovative solutions propositions allowed the brand to reach the expected goals. .
Babotel interviewed the brand’s stakeholders who had an active role in the online marketing strategy to identify areas in which intervention was necessary.
Then, we suggested new ad-hoc online marketing proposals to improve Subito.it performances and increase its results.
WHAT
Online existing campaigns' performances have been analysed in order to find the gaps with best practices and develop a long-term strategy. The main goal has been to improve the brand’s image and its results.
WHY
To maintain its leadership position, Subito.it always needs to adapt to new market trends and implement its business strategy. For this reason Babotel intervention has been fundamental: our analysis and new innovative solutions propositions allowed the brand to reach the expected goals. .
HOW
Babotel interviewed the brand’s stakeholders who had an active role in the online marketing strategy to identify areas in which intervention was necessary.
Then, we suggested new ad-hoc online marketing proposals to improve Subito.it performances and increase its results.
OUR CONTRIBUTION
PERSON INTERVIEWED
QUICK WIN SUGGESTED
MARKETING TOOLS USED
ASSESTMENT PAGES PRODUCED
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